Santiago del Teide obtains the DTI certification in line with the digitization goal destination and application of new technologies
The Santiago del Teide City Council received on the morning of this Thursday, January 25, the badge that certifies it as a Destination Intelligent Tourism provided by the State Mercantile Society for the Management of Innovation and Tourism Technologies (Segittur) and that seeks to contribute to improving the competitiveness of tourist destinations and the quality of life of residents. The badge that has been collected by Mayor Emilio Navarro and the Councilor for Tourism Luz Goretti Gorrín in the hands of the Secretary of State of Tourism, Rosa Morillo, is the result of the work that is coming practicing for some years now on behalf of the government group municipal to turn the municipality into an attractive destination both for residents and tourists. The transformation into a Smart Tourist Destination means for Santiago del Teide the revaluation of its territory through the innovation and technology, which directly influences an increase in competitiveness, improvement in the efficiency of production processes production and marketing, as well as a boost to development sustainable destination in its three aspects: environmental, economic and sociocultural. Santiago del Teide with this action plan has taken a step towards forward to be part of the group of destinations at the forefront of the tourism development from the DTI methodology approach. A future strategy with comprehensive governance, Sustainability, Accessibility, Innovation and Technology as backbones. In this sense, the report highlights that the degree of average fulfillment of the total requirements by the destination comes determined by the result obtained by each of the axes of actions mentioned above. Of these results It is verified that the average degree of compliance of the total DTI methodology requirements by Santiago del Teide of 42.6%, that is, in the process of conversion to DTI the destination already starts with almost half the way to go, so it is not This stage of transformation begins from scratch. The axis with the highest degree of compliance is Sustainability with 60%, then the axes of Accessibility are placed with 43.4%, Governance with 36.5%, Technology with 24.2% and finally, the Innovation axis with 19.2%. Now the municipality enters the second cycle of the conversion process from the destination to DTI, as stated in the methodology, specifically in phase 3 of Action Execution and Monitoring DTI. From now on, the destination should start the execution of the plan of action and periodically monitor progress. This recognition is valid for two years and is subject to a renewal process, which forces the destination to maintain improvement continues, committing it to a renewal of the objectives and strategies and adaptation to the needs of the future environment, that ultimately lead to a revaluation of the destination. Mayor Emilio Navarro points out that “obtaining this certification confirms once again the firm commitment of Santiago del Teide totourism quality as an innovative destination, consolidated on a cutting-edge technological infrastructure, which guarantees the development sustainable tourism territory and accessibility for all people. In this sense, Santiago del Teide will continue to manage all axes of innovation and tourism technologies to continue with the continuous improvement of the tourist quality of the municipality.”
