The AMTC confirms in the WTM the recovery of the tourism and take the opportunity to mark lines of work — The member destinations of the association agree on the need to deepen the modernization of the main economic activity of the archipelago
— Despite the climate of general optimism due to the good performance of the tourism, uncertainty does not cease to exist in the environment due to the world economic situation
Canarian destinations confirm in the World Travel Market (WTM) the recovery of the tourism at a general level and detect a climate of optimism in the sector derived from the figures shown by the activity throughout this 2022.
At the tourism fair held this week in London, the most important in the world, the member destinations of the Association of Tourist Municipalities of the Canary Islands (AMTC) held a work meeting that served to make a first balance of the year, where leisure and holiday activity in the archipelago has grown by 20%, even improving parameters of the year 2019, the one before the pandemic and that has been been taking until now as a reference to measure recovery. Other outstanding aspects is the increase in connectivity, due to the bet that the main airlines have been making in the destinations canaries. At this fair it has been confirmed that tour operators value the commitment to the sustainability that the destinations and companies of the Islands are implementing. It same as the effort they make to offer experiences that go beyond the sun and beach product. An effort that is also evident in modernizing the offer, both in digitization and in sustainability. Another of the conclusions left by this WTM is that work must continue on opening new destinations that can help recover the market share that could leave the British and not have such a marked dependence on this market. Yes ok it is expected that there will be stability in the reserves, it is also trusted in the maintenance of the cancellation policies that operated in the pandemic. Despite the climate of general optimism due to the good performance of tourism, it continues to There is uncertainty in the environment due to the world economic situation. Though it is still early to make evaluations, and since reservations are guaranteed until mid-January, it will be necessary to see in the face of 2023 the incidence of the situation economic and political consequences of the war in Ukraine and Brexit. At this work meeting, the attendees agreed on the fact that no matter how much promotion that we do to attract tourist markets there is a job very important improvement of infrastructures and services that are necessary in tourist destinations of great importance, as is the case in the Canary Islands. In London during these days it has been shown that tourism is alive, it is dynamic, generates wealth and well-being. Hence the need to maintain the efforts that lead to carried out by the member municipalities of the AMTC to guarantee the continuity of these good results and consolidate the recovery despite the uncertainties.
