Associations of tourist municipalities applaud the Ministry's decision that the 2023 is the year of 'Sun and Beach and Blue' The Alliance of Tourist Municipalities (AMT) Sol y Playa and the Association of Tourist Municipalities of the Canary Islands (AMTC) celebrate that it is valued the work and efforts of these localities in the economic sustainability of the sector. The Ministry of Industry, Commerce and Tourism, through its head, the Minister Reyes Maroto, confirmed in the celebration of the last Tourism Sector Council the designation as a tourism priority for 2023 to support 'Sun and Beach' tourism and Azul', thus developing a specific National Plan for the next year. This responds to the demands of coastal destinations and the work carried out both by the Alliance of Sun and Beach Tourist Municipalities, as the Association of Municipalities Tourist Board of the Canary Islands, achieving consensus with the autonomous communities and thus being able to value the singularities and importance of the sector of Sun and beach. Both the president of the AMT Sol y Playa and mayor of Salou, Pere Granados, and the president of the AMTC and mayor of Adeje, José Miguel Rodríguez Fraga, applaud the decision of the Ministry and its head, Reyes Maroto, while stressing the importance of achieve this support for Sun and Beach destinations, pioneers and leaders in the tourism sector nationally and fully consolidated as an offer of guarantees at an international level. This National Plan covers already existing initiatives that, through the Plans of Tourism Sustainability and experience plans based on Sun and Beach, allows develop strategies that are completed with the Resilience Plan, ordering all those plans, and in which Turespaña also participates with a differentiated promotion.
With the development of these plans, the municipalities of Sol y Playa will also be integrated into the Tourist Intelligence Platform, based in Benidorm and promoted by Segittur (State Mercantile Society for the Management of Innovation and Tourism Technologies), that will develop its pilot project in the towns that are members of the associations, positioning themselves as smart destinations, with which, in addition to leaders in generation of employment, overnight stays and visitors, will also be an example of implementation of management smart destinations For this reason, from the AMT and the AMTC it is emphasized that reinforcing the tourism of Sun and Beach, especially in those destinations with a long history, which are the pioneers and the basis of the development of the tourism industry in Spain, is the best way to focus the efforts to recover the level of activity, investment and employment that the sector can get to create This new plan dedicated to 'Sun and Beach and Blue' was preceded by the National Tourism Plan 2021 dedicated to Xacobeo, and 2022 to Enogastronomy.
About the AMT Sun and Beach
The Alliance of Tourist Municipalities of Sol y Playa (AMT) was born in 2017 with the initiative of eight pioneering tourist destinations in Spain, such as Adeje, Arona, Benidorm, Calviá, Lloret de Mar, Salou, San Bartolomé de Tirajana and Torremolinos. The key objectives are the treatment of the problems that affect the financing of tourist municipalities and the Commitment to the digitization of the sector, sustainability, accessibility and cooperation between destinations.
About AMTC
Founded in 2016, the Association of Tourist Municipalities of the Canary Islands is made up of Adeje, Arona, Guía de Isora, Mogán, San Bartolomé de Tirajana, Pájara, Puerto de la Cruz, Santiago del Teide, Antigua, La Oliva, Tías, Teguise and Yaiza. Among these municipalities, they concentrate 80% of the perceptions of the Canary Islands. The AMTC has established itself as an interlocutor of the municipalities that house the economic engine of the archipelago.
