Santiago del Teide launches “Raíces del Sabor”, an international campaign to promote local products in collaboration with Tenerife Tourism

 

The City of Santiago del Teide in collaboration with Turismo de Tenerife launches “Raíces del Sabor”, an audiovisual campaign intended to promote the local product of the municipality and to strengthen its position as a gastronomic and tourist destination.

 

The country will contain a wide distribution in international broadcast markets - such as Germany, the United States, France and other European countries - through specific digital broadcasts, which will sum up a complementary strategy in regional broadcasting, digital and television platforms, with broadcast presence on Antenna. 3.

 

Likewise, “Raíces del Sabor” presented itself officially on November 6 in Madrid, in the ACYRE España region, with professionals in gastronomy, communication and the tourist sector to learn about the contents of the countryside and its promotional campaign.

 

A campaña centered on the territory and where the work takes place

 

The initiative includes a series of audiovisual pieces dedicated to five emblematic products of the municipality: the artisan fish, the honey, the platano, the wine and the almond. This video highlights the work of the producing properties and the wine between territory, tradition and gastronomy, offering a real vision and understanding of how the foods that form part of the identity of Santiago del Teide are developed.

 

An action linked to “Turrón Más Largo del Mundo”

 

“Raíces del Sabor” also serves as a promotional opportunity for a major event in the city: the development of Turrón Más Largo del Mundo, which will be celebrated on December 13 in the Plaza de Puerto de Santiago.

 

This gastronomic hit, which aspired to enter the Guinness record and became a national and media reference, used local products, reinforced the message of the primary sector that vertebra the countryside.

 

Presence on official platforms

 

All the contents are available on the YouTube channel of the City of Santiago del Teide and in addition to the official social networks, where they will be distributed over the next few weeks as part of the broadcast strategy.

 

Access the promotional videos of the campaign you are looking for:

 

https://www.youtube.com/playlist?list=PLYeucUofF0M2Mqxe0nGhnwpxpTPB6dxem