Sustainability at destination, Santiago del Teide's bet for the World Travel Market
Today the new promotional tourist material has been presented along with the marketing campaign that Santiago del Teide will bring to this international fair that will be held in London from November 7 to 9.
The City Council has set itself the goal of making the municipality a sustainable destination. Fully aware of the importance of your sun and beach product, a new promotional material has been developed, an example of public-private collaboration to achieve this goal.
It shows how the destination of the hotel sector has implemented projects for energy efficiency as well as improvements to achieve the integral water cycle, innovative aerothermal projects and those related to photovoltaic solar energy. All this, too, accompanied by the removal of single-use plastic in all hotel complexes certified with the international Ecostars sustainability seal.
To this we must add that we have the first whale sanctuary in Europe and the third in the world in which the companies that operate from the Los Gigantes Marina are an example of respect for the environment and the biodiversity that inhabits there. Recently, obtaining the highest environmental certification at the European level (EMAS Flags) as well as the Q of Tourism Quality, the ISO 9001 and 14001 standards have come to recognize the excellent environmental quality and the services of the beach of La Arena and Los Guíos in Los Gigantes.
The new material also consists of the geolocation of smart beacons in the busiest places in London (Gatwick Airport, Heathrow Airport, Piccadilly Circus, Fewrial Excel Campus in London, Hyde Park, Tower of London, Bristish Museum, Westminster Zone, Camden Town and Tenerife South Airport) and an NFC card developed with inventrip technology that contains a version adapted to
This promotional campaign has also been adapted to an online format that will allow its dissemination in other countries such as Germany, the Netherlands, the Nordic Countries and Poland.
Emilio Navarro pointed out that "Santiago del Teide is taking steps to become a sustainable and reference destination in digitization and decarbonization and, of course, within that digitization we are working on a series of subsidy lines to be able to become in a short time the first 5G destination in the Canary Islands and the first in Spain."
