The tourism promotion campaign "Sustainability in Destination" gets more than 1.5 million impressions in a month among potential travellers from northern Europe
It began in Fitur 2023 through the main social networks in the Nordic countries, the Netherlands, Germany, France and Great Britain
This marketing and promotional advertising campaign on social networks "Sustainability in Destination" that began in Fitur 2023 in the issuing countries (Nordic countries, Netherlands, Germany, France and Great Britain) has had a very good reception and a great impact among the public to which it has been directed.
In this sense, the conclusions of this campaign indicate that the general campaign has obtained more than 1.5 million impressions and has reached more than 614,000 potential people on social networks. For its part, the video of the campaign obtained more than 219,000 views of 15 seconds minimum.
The tourism marketing campaign that has been carried out to disseminate this new promotional material serves to have a clear diagnosis and to define the lines or approach of future promotional campaigns. Likewise, the interest of the potential traveller from northern Europe in actions related to sustainability in the destination is confirmed, and how this criterion is increasingly present when selecting their vacation place.
In this way, Santiago del Teide confirms its tourist positioning as a destination committed to sustainability, hand in hand with companies and professionals in the sector, a clear commitment to the quality and competitiveness of the destination.
