The marketing campaign that will be carried out to disseminate this new tourist promotional material will be carried out through targeted advertising on the main social networks in the Nordic countries, the Netherlands, Germany, France and Great Britain.
The Santiago del Teide City Council together with the companies, professionals, workers and workers of the municipality's tourism sector have established their strategy to turn the municipality into a sustainable destination, an example of fundamental public-private collaboration for the management and promotion of Santiago del Teide. As a result of this collaboration, the "Destination Sustainability" campaign was already presented at the last edition of the World Travel Market International Tourism Fair in London, where very good results were obtained and the alignment of Santiago del Teide with what Tour operators demand today in terms of sustainability in destinations.
This new promotional material shows how the destination, hand in hand with the hotel sector, has implemented projects for energy efficiency as well as improvement projects to achieve the cycle
